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*loyalty guides for Shopify stores
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8 High-Converting Loyalty Campaigns for Shopify Stores (2026 Blueprints)

Shopify loyalty program guides

We build loyalty software for 1,400+ Shopify stores, and we write down what works. Here you’ll find practical guides on points, VIP tiers and referral programs that lift customer retention and repeat purchase rate, each with examples you can set up in your own store.

Start here

New to loyalty? Read these in order

Set it up, get members engaged, measure what it earns, then personalize.

01 How to set up a loyalty program that doesn’t turn into discountsPoints plus a referral reward covers retention and acquisition in your first 12 months. 02 Loyalty program engagement: 7 ways to improve itThe first 30 to 60 days after a first order decide who becomes an active member. 03 Customer loyalty analysis: 5 metrics that drive revenueRedemption rate, member repeat rate, point liability, referral conversion, cohort value. 04 Personalized loyalty program: a smarter way to build retentionDifferent earn rates for at-risk, VIP and brand-new customers.

Browse by topic

4 topics, one shelf each. Pick a topic to see every guide in it.

Loyalty ideas

Points, tiers and gamification ideas you can copy.
25 Ecommerce Loyalty Program Ideas (Ranked by Setup time)

25 Ecommerce Loyalty Program Ideas (Ranked by Setup time)

17 min readRead →
11 Gamification Loyalty Program Examples You Can Copy in 2026

11 Gamification Loyalty Program Examples You Can Copy in 2026

13 min readRead →
Delete Your Spin Wheel: Gamification Loyalty Program Guide

Delete Your Spin Wheel: Gamification Loyalty Program Guide

14 min readRead →
15 Tiered Loyalty Program Examples That Drive Repeat Sales (2026)

15 Tiered Loyalty Program Examples That Drive Repeat Sales (2026)

12 min readRead →

Campaigns & referrals

Emails, campaigns and referral programs that bring in orders.
12 Loyalty Program Email Examples (Most brands just send 3!)

12 Loyalty Program Email Examples (Most brands just send 3!)

17 min readRead →
B2B Referral Program: How to Build One That Works in 2026

B2B Referral Program: How to Build One That Works in 2026

21 min readRead →
8 High-Converting Loyalty Campaigns for Shopify Stores (2026 Blueprints)

8 High-Converting Loyalty Campaigns for Shopify Stores (2026 Blueprints)

12 min readRead →

Industry playbooks

Loyalty set-ups for restaurants, jewelry, wellness, grocery and more.
30 Restaurant Loyalty Program Ideas. 5 Cost You Nothing!

30 Restaurant Loyalty Program Ideas. 5 Cost You Nothing!

16 min readRead →
Jewelry Loyalty Program: The Shopify Blueprint (2026)

Jewelry Loyalty Program: The Shopify Blueprint (2026)

19 min readRead →
Wellness Loyalty Program: The 2026 Guide for Shopify Brands

Wellness Loyalty Program: The 2026 Guide for Shopify Brands

17 min readRead →
Pharmacy Loyalty Program Mistake That Is Costing You 20% of Customers Every Year

Pharmacy Loyalty Program Mistake That Is Costing You 20% of Customers Every Year

7 min readRead →
Stop Copying Starbucks: The Best Loyalty Programs for Restaurants (2026)

Stop Copying Starbucks: The Best Loyalty Programs for Restaurants (2026)

13 min readRead →
Grocery Loyalty Program: The Complete Guide for Online and Shopify Stores (2026)

Grocery Loyalty Program: The Complete Guide for Online and Shopify Stores (2026)

8 min readRead →

Strategy & brand lessons

How big brands run loyalty, and what Shopify stores can take from it.
Green Loyalty Programs: Rewards You Can Actually Verify

Green Loyalty Programs: Rewards You Can Actually Verify

11 min readRead →
B2C Loyalty Programs: Types, Examples, and Real Costs

B2C Loyalty Programs: Types, Examples, and Real Costs

21 min readRead →
LEGO Loyalty Program: How Insiders Works & How to Build Yours

LEGO Loyalty Program: How Insiders Works & How to Build Yours

14 min readRead →
7 Ways Your Shopify Plus Loyalty Program Bleeds Profit

7 Ways Your Shopify Plus Loyalty Program Bleeds Profit

9 min readRead →
Walmart Loyalty Program: How Walmart+ Drives 4x Spending (Shopify Lessons)

Walmart Loyalty Program: How Walmart+ Drives 4x Spending (Shopify Lessons)

9 min readRead →
Older articles
Customer storyMerchant-reported
17–20%of orders now come from returning customers

“The ‘Earn X points with this product’ message under the Add to Cart button had a noticeable impact.”

Thijs Wijlens, The Gentlemen’s Vault · Read story

Merchants’ favourites

01 11 Gamification Loyalty Program Examples You Can Copy in 2026Loyalty ideas · 13 min read 02 12 Loyalty Program Email Examples (Most brands just send 3!)Campaigns & referrals · 17 min read 03 25 Ecommerce Loyalty Program Ideas (Ranked by Setup time)Loyalty ideas · 17 min read 04 LEGO Loyalty Program: How Insiders Works & How to Build YoursStrategy & brand lessons · 14 min read
Comparisons

Choosing a loyalty app? Compare first

Side-by-side breakdowns of features, pricing and setup against the apps merchants ask us about most.

BLOY vs Smile.io A detailed comparison of two Shopify loyalty apps. BLOY vs LoyaltyLion Which platform fits your brand in 2026. BLOY vs Appstle Which loyalty app you should choose.

Turn the playbook into a live program

Points, VIP tiers, referrals and POS in one Shopify app. Free plan and free migration support.

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