Make reaching a tier feel like an event
The popup, the reward and the unlocked perks fire automatically, in your branding.
Bonus points
Dropped straight into their balance.
Welcome discount
A fixed or percentage code per tier.
Free product
A gift that says “you made it”.
Free shipping
Unlocked the second they upgrade.
Three tiers, or as many as you need
Set the threshold, earning multiplier and perks for each level, every value is yours to change.
| Silver | Gold | MOST VALUABLE Platinum |
|
|---|---|---|---|
| How to reach | $0+ | $250+ | $750+ |
| Points earning | 1× | 1.5× | 2× |
| Welcome reward | $10 off | $25 off | |
| Free shipping | |||
| Early access to drops | |||
| Exclusive perks & events |
Example tiers, fully customizable. Tier names, thresholds and perks are all your own.
You decide what counts
Rank customers by spend, points or orders, and BLOY handles the upgrades, the window and the tags.
Progress by spend, points or orders
Status by dollars spent, so every upgrade is a customer who already paid their way there.
Annual or lifetime status
Status which customer can see
Badges, progress and perks show up in the widget, the account page and the cart, all in your colours, in 20+ languages.
Tailored perks per tier
Toggle any perk on for any tier and the widget updates instantly.
Tier badges
A crest per tier, wherever the customer looks.
Visible status
Tier and progress live on the account page.
Bonus earning
Higher tiers earn faster on every order.
Point values by tier
Set what a point is worth at each level.
On-brand & multilingual
Match your colours and copy, in 20+ languages.
Set it up once, then let it run
Two jobs you would otherwise redo by hand every month.
AI tells you which tier to adjust
It reads your revenue, AOV and redemption rate, then hands you a short list of tier settings worth changing. Nothing changes in your store until you approve it.
Tie progression to your earning mechanic, widen the gap between tiers so each one is clearly worth reaching, and let referrals and reviews count towards status.
Free shipping
Free product
Status follows the customer everywhere
With Shopify POS, customers keep the same VIP tier and balance online and in store.
Questions merchants ask before switching on tiers
Can each VIP tier have its own point value?
Yes. Every tier gets its own earning multiplier, from 1× on your entry tier up to 2× at the top, and you set what a point is worth at each level, so climbing pays off on every order.
Should VIP tiers be based on amount spent or points earned?
Both are supported. Amount spent ties status to revenue; points earned also rewards reviews, referrals and birthdays. You can switch the basis at any time without losing member history.
Are BLOY VIP tiers annual or lifetime?
Your choice. Annual makes status something customers re-earn each year, which keeps top customers ordering. Lifetime suits high-ticket, low-frequency catalogues where customers buy once or twice a year.
Can a customer be downgraded from a VIP tier?
On annual tiers, yes. Status recalculates at the end of the window and customers are notified before it changes. Lifetime tiers never downgrade.
Can you migrate my existing VIP tiers from another loyalty app?
Yes, free on every plan. Our team imports members, tier status and point balances from your current app with no downtime for shoppers, so your VIPs keep the status they earned.
Which BLOY plan includes VIP tiers?
VIP tiers start on the $49 a month plan. The Free plan covers up to 200 orders a month with a working points program, on-site widget, free migration and 24/7 support, so you can launch points first and add tiers when you are ready.
Real merchants, measured against their own pre-BLOY baseline
Loved by Shopify merchants worldwide
From Austin to Auckland, merchants tell the same story: loyalty that customers notice, and repeat revenue they can measure.
★★★★★5 / 5from 750+ reviews on the Shopify App Store →So far a great experience. Very easy to set up, even for a non-developer, and customer service is quick and responsive.
Great app, great service. I was setting it up on a Sunday night and they replied within two minutes. The app works really well.
Very happy after two months. Easy to set up, beginner-friendly, and I translated it into Turkish for my store with no trouble.
So far so great with this little app. Simple to set up and customise, and the support team responds quickly and professionally.
Adjusting the design to match my store was easy. Super kind and friendly support. Definitely recommend.
Application very easy to use, intuitive and complete. A reactive team that responded to my requests. I recommend.
Had an issue with points and the team was right on it, actioning the dev team immediately. Super simple to use.
A wonderful experience for our store. Easy to set up, and it integrates smoothly with both our online store and POS.
I was skeptical, but it has all the features of bigger apps, is far more affordable, and the support is top tier.
Coming from an expensive loyalty app, BLOY is feature-packed, clean, Built for Shopify, with amazing support. 10/10.
Add points, and every tier gets a way to climb
Pair BLOY VIP with BLOY Points: twelve ways to earn, four ways to redeem, and rewards that apply at Shopify checkout in one click.