About Supra Protein
Supra Protein is a wellness-focused direct-to-consumer brand specializing in premium nutritional supplements, including Omega-3, Magnesium, and Collagen. Launched in 2018, the brand manufactures its own products and sells primarily through its Shopify-powered online store, supraprotein.com. With a clear focus on quality and efficacy, Supra Protein has positioned itself as a trusted source for consumers seeking targeted health and beauty support.
The brand primarily caters to adults aged 30 and above who are looking to improve immunity, support joint and bone health, and slow signs of aging through high-quality supplementation. This demographic values clean ingredients and effective formulations that align with a long-term approach to personal wellness. Supra Protein’s offerings are designed to meet these needs, bridging science-backed nutrition with accessible, everyday use.
Operating in a booming global supplements market—projected to surpass $700 billion by 2030—Supra Protein benefits from rising health awareness and a shift toward preventive care. Consumer demand for natural and plant-based products is also accelerating, particularly among Gen Z and millennials. These trends create a strong tailwind for wellness-focused DTC brands, especially those emphasizing quality and transparency like Supra Protein.
Challenges
“Before using BLOY, we struggled with our previous loyalty app. Many customers complained that the program was not functioning properly—most notably, they couldn’t redeem their earned points. This led to frustration and disengagement, both for our team and our customers.”
“When searching for a new loyalty solution, our expectations were simple yet crucial: we needed a stable, easy-to-use, and preferably free app due to budget constraints. We were looking for a platform that would actually work seamlessly for our customers and not require technical expertise on our end to set up or maintain.”
– Kenan Bayar, Managing Partner @ Supra Protein
Why BLOY Loyalty?
“We discovered BLOY while browsing through the Shopify App Store. At that point, we had tested nearly every loyalty app available and even tried a few on trial. BLOY stood out due to its simplicity, clean interface, and clear functionality. We decided to give it a try with the expectation that it would be straightforward, reliable, and easy to manage.”
– Kenan Bayar, Managing Partner @ Supra Protein
Loyalty program setup
“Right now, I am using every available feature except for the referral option, which I plan to activate soon. I had also been waiting for VIP tiers to launch, and now that they are available, I am planning a complete refresh of the program that I am really looking forward to.”
– Kenan Bayar, Managing Partner @ Supra Protein
Ways to earn
Supra Protein has implemented the BLOY loyalty program with the following features:
– Sign up = 1000 points
– Celebrate your birthday = 1500 points
– Place an order = 1 point for every 1 TL spent
– Follow on Instagram: 500 points
– Like on Facebook = 500 points
This setup is designed to incentivize both engagement and repeat purchases by rewarding actions that build brand loyalty and strengthen the customer-brand relationship across multiple touchpoints.
Ways to redeem
+ 100 TL Gift Certificate (Amount discount) = 2000 points
+ Free Product: Magnesium Complex = 8000 points
+ Free Product: Omega-3 = 9500 points
+ Free Product: Multi Collagen Tablet = 8000 points
+ Free Product: Vitamin C + Zinc = 4900 points
By offering high-value rewards like gift certificates and free products, the program taps into the psychology of tangible benefits, motivating customers to stay engaged and accumulate points through continued interaction and purchases.
Customer support
“So far, BLOY has exceeded our expectations. It was incredibly easy to set up without any need for coding or technical skills. Everything is intuitive, and the support team has been phenomenal—each time we reached out, they responded quickly and helped solve our issues in a friendly, professional manner.The fact that all of this is offered completely free is truly impressive.”
“We also appreciate the multi-language support—we were able to translate everything into Turkish, which was essential for our local customer base.”
“One improvement we’d love to see in the future is an AI-powered automatic translation feature, in addition to the current manual translation options. That would take it to the next level.”
– Kenan Bayar, Managing Partner @ Supra Protein
Result
“In terms of results, we estimate that since implementing BLOY, we’ve seen:
~10% increase in orders
Growth in the number of returning/loyal customers
A modest increase in AOV (Average Order Value)
In short, BLOY has become an important part of our Shopify store’s customer experience strategy.”
– Kenan Bayar, Managing Partner @ Supra Protein
Final thought
The loyalty program implemented by Supra Protein demonstrates a thoughtful balance between incentivizing meaningful customer actions and offering attractive, health-focused rewards. By aligning point-earning activities with brand engagement and repeat purchases, the program not only boosts retention but also deepens customer connection. Offering free products as redemption options adds a strong motivational element, reinforcing product trial and long-term loyalty.