Stop renting your customers from ad platforms
A new customer costs 5–25× more than keeping one. BLOY turns first orders into repeat orders with points shoppers actually redeem.
Buying that revenue through ads would cost about $4,680.
WAYS TO EARN
Twelve ways to earn out of the box, plus any rule you invent
Turn on the ones that fit your store, set your own point values, and add a custom rule whenever you need one.
The real win isn’t giving points. It’s getting them redeemed
Shoppers who redeem a reward come back to buy again 50% of the time, versus 11% who never do. BLOY makes redeeming effortless, so more of it happens.
Discount codes
The classic incentive to buy again, applied in one click.
Free shipping
Remove the number one reason carts get abandoned.
Free product
Create the delight moments people tell their friends about.
Store credit
Flexible value that can only be spent back with you.
Rewards apply automatically at Shopify checkout: one click for shoppers, zero manual coupons for you. Redemption figures are industry benchmarks, not BLOY results.
Design the reward, see the maths
Set your earn rate and reward threshold, and see exactly what a shopper has to spend to get there.
Sweet spot for most stores is 3–7% back. Under 2% rarely motivates, over 10% eats margin.
AI sets the program up, then tells you what to adjust
Two moments, both optional: a five-step setup that fills in every rule, and an in-app assistant that reads your own numbers and hands you a short list of changes.
AI onboarding
Tell us your industry and five short steps arrive prefilled: widget styling, earning rules, reward thresholds. Every value stays an editable field.
AI Optimization
Ask it to review your program and it reads your revenue, average order value and redemption rate, then suggests the settings worth changing.
You stay in charge
Each suggestion opens the right settings page with the values filled in, and anything that would eat your margin never reaches you.
AI suggests, you decide. Nothing changes in your store until you approve it.
From install to their second order, on rules you set
Four steps, and only the first one needs you. Each one runs on settings that stay yours to change.
Add BLOY to Shopify
Install free from the App Store in a couple of clicks. No theme code, no developer, no setup call.
Let AI fill in the setup
Five steps. AI fills in the widget styling, the earning rules and the reward thresholds from your store data. You edit anything you disagree with, then publish.
Shoppers see points everywhere they look
Product page, cart, account, emails. The balance follows them around the store, so earning never feels hidden.
They redeem, and the loop starts again
Rewards apply at Shopify checkout in one click, and the order already counts towards the next one.
Expiry, limits, point naming, languages, integrations — every rule behind that loop is a setting you own, and changing one applies from the next order.
Real merchants, measured against their own pre-BLOY baseline
Loved by Shopify merchants worldwide
From Austin to Auckland, merchants tell the same story: loyalty that customers notice, and repeat revenue they can measure.
★★★★★5 / 5from 750+ reviews on the Shopify App Store →So far a great experience. Very easy to set up, even for a non-developer, and customer service is quick and responsive.
Great app, great service. I was setting it up on a Sunday night and they replied within two minutes. The app works really well.
Very happy after two months. Easy to set up, beginner-friendly, and I translated it into Turkish for my store with no trouble.
So far so great with this little app. Simple to set up and customise, and the support team responds quickly and professionally.
Adjusting the design to match my store was easy. Super kind and friendly support. Definitely recommend.
Application very easy to use, intuitive and complete. A reactive team that responded to my requests. I recommend.
Had an issue with points and the team was right on it, actioning the dev team immediately. Super simple to use.
A wonderful experience for our store. Easy to set up, and it integrates smoothly with both our online store and POS.
I was skeptical, but it has all the features of bigger apps, is far more affordable, and the support is top tier.
Coming from an expensive loyalty app, BLOY is feature-packed, clean, Built for Shopify, with amazing support. 10/10.
Points get them back. VIP tiers make them stay.
When you’re ready, pair BLOY Points with BLOY VIP Program: tiers, milestone rewards, and status perks that turn your best shoppers into regulars.
Start free. Pay only when the orders come in.
Most loyalty apps charge you for every customer in your database. BLOY prices on monthly orders, so growing your list never costs you more.
Past 200 orders a month, paid plans start at the next tier up. Nothing changes until you cross it.
Built for Shopify certified, which means Shopify has checked it against their own performance and quality bar.
See full pricing →