20% More Sales and a Flood of Reviews
The Rugged Pirate Beard Loyalty Secret
Turning customers into loyal fans doesn’t have to be hard.
Loyalty Program Name
Plunder Loot
Industry
Beauty
Loyalty Program Type
Points Program
About Rugged Pirate Beard Co
Rugged Pirate Beard Company is a bold, adventure-inspired DTC brand offering premium beard grooming essentials, from scented beard oils and butters to liquid balms and colognes. Based in the US, the brand caters to men who want their grooming routine to reflect their rugged individuality, combining high-quality products with a sense of personal style.
Target Audience and Market Opportunity
The brand primarily serves B2C men interested in grooming, who seek not only quality products but also a community that celebrates individuality. Meanwhile, the global beard-care market is booming, valued at $3.4 billion in 2023 and projected to reach $5.7 billion by 2030. Amid this rapid growth, Rugged Pirate set its sights beyond sales. The goal was to engage customers on a deeper level, build loyalty, and inspire repeat purchases by creating a community of passionate brand advocates.
The Challenge: Encouraging Reviews and Retention
Before BLOY Loyalty, Rugged Pirate struggled with two key issues: getting enough product reviews and keeping customers coming back.
The founder explained:
“I was not getting the number of reviews I wanted and really wanted to incentivize it to increase reviews so that people knew what to expect. Customer retention was also a concern, and the rewards program has helped with that tremendously.”
The goal was clear: reward customers for spreading the word, leaving reviews, sharing posts, and coming back for more. Rugged Pirate wanted a system that encouraged loyalty without requiring constant manual effort.
The Turning Point: When Rugged Pirate Found BLOY
In January 2025, Rugged Pirate discovered BLOY with the help of ChatGPT. The app promised customizable, automated rewards that could integrate directly with Shopify.
“I needed an easy-to-use app that allowed me to customize rewards for objectives customers complete and automate the process. I can’t spend time tracking down reviews and then rewarding points manually.”
This discovery set the stage for the Plunder Loot program, where earning and redeeming points became seamless, automated, and fully branded.
How The Plunder Loot Program Works
With BLOY Loyalty, setting up Plunder Loot was simple and intuitive. The program made rewards visible and engaging throughout the entire shopping journey.
1. Points Program
Ways to Earn Points:
Sign up → 100 points
Place an order → 5 points per $1 spent
Follow on Facebook, Instagram, TikTok → 50 points each
Celebrate a birthday → 500 points
Leave a review → 25 points
🎁 Ways to Redeem Points:
- $10 off discount: cost 500 points
- $20 off: cost 1000 points
- Free Mystery Oil: cost 500 points
- Free Mystery Liquid Butter: cost 800 points
- Free mystery Beard Butter: cost 800 points
2. Key Feature and Integration
Every element of the loyalty program reflects the brand’s identity, from the pop-up design to the dedicated loyalty page. The program also includes seamless integrations and features that enhance the customer experience:
- 🔢 Points shown directly on the product page
- 📝 Points displayed on the thank-you page after checkout
- 🛒 Redeemable directly from the cart
- 🖼 Fully branded pop-up and dedicated loyalty page
BLOY also connected seamlessly to the JudgeMe review app, automatically awarding points for verified reviews. This automation became a total game changer for Rugged Pirate, turning first-time buyers into loyal, returning customers without extra effort.
How BLOY Loyalty Changed the Customer Journey
Before BLOY, incentivizing reviews and rewarding loyalty was manual and time-consuming. Now, everything happens automatically: points are awarded as soon as customers leave verified reviews, engage on social media, or make purchases.
The founder shared:
“Not many beard companies offered loyalty rewards outside of the big players, and I really enjoyed having that perk. Once the program was live, sharing it on our Facebook page created a buzz. People were using their rewards religiously, and whenever I prompted reviews, we saw a flood of new feedback.”
The flow became effortless, integrating rewards naturally into every step of the customer journey while keeping the brand’s rugged, adventurous identity intact.
The Results: 20% Sales Increase and Thriving Loyalty
The impact of BLOY Loyalty was clear across every aspect of Rugged Pirate’s business, from sales to customer engagement:
📈 Sales increased by 20%
⭐ Verified reviews surged, giving potential customers more confidence
🔁 Customer retention improved, with rewards encouraging repeat purchases
⏱ Engagement grew, as customers spent more time interacting with the brand and redeeming rewards
“Support from BLOY’s live chat is always quick and helpful. After trying a few programs before, I realized I’ll always use BLOY. It’s easy, automated, and truly drives results.”
By combining automation, branded rewards, and seamless Shopify integration, Rugged Pirate built a loyalty experience that strengthened both customer relationships and the bottom line.
Final Thought
Rugged Pirate Beard proves that loyalty doesn’t have to be complicated. With BLOY, they turned first-time buyers into repeat customers, encouraged reviews, and boosted sales, all while keeping their brand identity intact. One app, seamless rewards, real results.
Ready to build your own effortless loyalty program? Try BLOY Loyalty today and see the results for yourself.