The Secret Behind Stuff Fashion Boutique's Muti-Channel
Loyalty Program Success In Just 1 Month
Learn how multi-channel loyalty, tiered rewards, and seamless automation boost customer retention.
Loyalty Program Name
STUFF Lovers
Industry
Fashion Retail
Loyalty Program Type
Points, VIP tiers, Referrals
About STUFF Fashion Boutique
Stuff Fashion Boutique was founded in 2019, but as the world knows it today, it was founded in 2022 and is Italian, specifically from Sermide in the province of Mantova, with a strong omnichannel presence. Over the years, the brand has built a loyal community of shoppers through a strategic yet human approach to customer relationships.
With a structured team and a Shopify Advanced e-commerce store, Stuff has developed a sales model that seamlessly integrates its physical store and digital channels, placing customer experience at the heart of its operations. Their omnichannel strategy ensures that every shopper, whether in-store or online, feels valued and connected to the brand.
Target Audience
Stuff Fashion Boutique primarily targets women who care about fashion, quality, and personalized service. Their audience appreciates the boutique’s curated collections and engaging shopping experience, both online and offline.
Challenges: Manual Loyalty Program Before BLOY
Before choosing BLOY, Stuff Fashion Boutique ran a loyalty program that, while maintaining high retention, required significant manual intervention:
- Every action, from redeeming points to adjusting balances or applying rewards to orders, had to be performed manually.
- The system worked perfectly for the physical store but was not integrated with the e-commerce platform, which created a major time drain for the customer care team, especially during order peaks.
“Our team spent hours each day managing loyalty requests manually. It was efficient for in-store customers but completely disconnected from online orders,” said Mirka Malvardi, Founder of Stuff Fashion Boutique.
The brand needed a solution that could simplify processes and enhance engagement across both online and offline channels.
Why Stuff Fashion Boutique Chose BLOY Loyalty?
After trying several loyalty apps on Shopify, STUFF Boutique was looking for more than a basic points system — they needed a solution that could:
- Simplify operational tasks
- Reward loyal customers meaningfully
- Offer a seamless experience across all channels
BLOY stood out due to:
- Easy integration with other apps in the Shopify ecosystem
- A staging environment for testing programs before launch
- An intuitive user experience for both customers and the back-office team
- Exceptional technical support, able to handle custom requests quickly
STUFF Lovers Program: Loyalty Program Setup
At the end of September 2025, Stuff Fashion Boutique officially launched the Stuff Lovers Program, built entirely on BLOY. The program combines:
1. Points Program
Ways to Earn:
- Sign up: 1000 points
- Place an order: 10 points per €1 spent
- Subscribe to newsletter: 1000 points
- Celebrate your birthday: 2000 points
- Refer a friend: 1000 points
Ways to Redeem:
- Amount discount: €1 discount for every 400 points
- Free shipping: 2000 points
This system rewards both spending and engagement, encouraging repeat purchases while fostering community interaction.
2. VIP Program
Stuff Fashion Boutique also launched a tiered VIP journey to reward frequent shoppers:
- Benvenuta Bellona 🩷 – entry tier
- Slanciata 🤩 – milestone 24,000 points, perks: 10% discount
- Tosta 😎 – milestone 54,000 points, perks: 20% discount + free product (Bracciale Emilie)
- Magnetica 😍 – milestone 104,000 points, perks: priority shipping + 30-min phone call with Mirka (custom perk)
3. Branding & Customer Experience
Stuff Fashion Boutique carefully styled their loyalty page and widgets to match their boutique aesthetic. This ensures:
- A cohesive brand experience
- Seamless visibility of rewards across the customer journey
- Clear communication of perks, encouraging participation
Results: Positive Impact in Just One Month
Although the Stuff Lovers Program has been live for just over a month, the benefits are already clear:
- Reduced operational workload for customer care
- Customers embracing the program: some still discovering it, others praising its clarity and ease of use
- Increased engagement and retention across online channels
Final Thoughts
Stuff Fashion Boutique’s experience highlights how a well-structured loyalty program can support growth for a medium-sized, values-driven brand. By encouraging repeat purchases, increasing engagement, and offering VIP perks, the program has become a powerful tool to nurture long-term loyalty.
For a boutique built on trust, quality, and personalized service, BLOY’s loyalty program not only rewards customers but also reinforces the community they are cultivating across Canada and online.