About Le sens deschoses
Le Sens des Choses is a French e-commerce boutique that curates artisanal, eco-responsible, and ethically made products. It offers a selection of handcrafted items ranging from home décor to lifestyle accessories, all chosen for their quality, sustainability, and story. The brand appeals to customers who value authenticity, craftsmanship, and mindful consumption.
The brand specifically appeals to eco-conscious women aged 25–45 in France and Belgium who are looking for natural, zero-waste alternatives to conventional goods. With a minimalist, elegant website and a strong ethical message, Le Sens des Choses positions itself as more than just a shop—it’s a lifestyle destination for sustainable living. This focus on values-driven consumption helps build a loyal, mission-aligned customer base.
The website emphasizes simplicity, elegance, and a strong commitment to environmental values. Its product presentation and brand messaging reflect a thoughtful, purpose-driven approach to retail. Le Sens des Choses positions itself not just as a shop, but as a lifestyle brand promoting conscious living through meaningful objects.
Challenges
“My situation is a bit unique as I come from the WordPress platform, where I already had a loyalty program. Transitioning to Shopify, I faced several challenges:
– A limited budget for oftentimes expensive loyalty apps (with limited customization)
– Difficulty in finding a loyalty app that I could localize myself (most offer very unnatural machine translations in French)
– Finding a solution that integrated seamlessly with Shopify and respected my brand aesthetic“
– Solène Marchand, Founder & Creative Director
Why BLOY Loyalty?
“I discovered BLOY in February 2025 on the Shopify App Store and joined as an early adopter on the free plan after trying over a dozen similar apps. The positive reviews and customization options led me to test it.”
“Support from the BLOY team (especially via live chat) was crucial during setup and when minor display glitches occurred. I also needed to import points from my WordPress site, which was made possible thanks to BLOY’s support.”
– Solène Marchand, Founder & Creative Director
Loyalty program setup
“BLOY has replaced my manual coupon workflow and added an engaging touchpoint in the customer journey.”
– Meagan, Brand Manager @ Mila & Co.
Ways to earn
• 2 pts per €1 spent
• 50 pts for creating an account
• 200 pts for birthday celebration
• 100 pts to sign up to our newsletter
• 20 pts to follow us on Instagram
Unlike most brands, Le Sens des Choses avoids using pop-ups and instead leverages more thoughtful touchpoints—such as the Cart widget, and post-purchase page—to engage customers and promote its rewards program.
Ways to redeem
- €1 for each 100 pts
This straightforward structure makes it easy for shoppers to understand the value of their purchases and stay motivated to return. By keeping the earning process clear and consistent, the brand encourages repeat purchases while building long-term customer loyalty.
Branding
“I plan to experiment with tiered VIP levels and the dedicated loyalty page that BLOY recently launched.”
– Solène Marchand, Founder & Creative Director
Result
“I officially launched my Shopify boutique on April 30th, 2025. Since the store is still very new, I don’t yet have enough data to report concrete performance results.”
“That said, several returning customers from my previous store have already purchased on Le sens des choses, and thus enrolling in the loyalty program. They expressed their appreciation for it. The setup has been smooth, and customer feedback is encouraging.”
– Solène Marchand, Founder & Creative Director
Final thought
Le Sens des Choses stands out by combining ethical values with a thoughtful customer experience tailored to eco-conscious women. Its minimalist rewards program and seamless integration of loyalty touchpoints reflect a deep understanding of its audience. Overall, the brand proves that sustainability and simplicity can drive both engagement and loyalty.