About Mila & Co.
Mila & Co. is a family-run, Canadian brand founded in 2021, offering timeless, organic clothing for babies, kids, and moms. Their mission is to create essentials that are gentle on sensitive skin and kind to the planet, using GOTS-certified organic cotton, OEKO-TEX® certified dyes, and eco-conscious packaging. Every order helps plant a tree, reinforcing their commitment to sustainability and thoughtful production.
The brand operates in the fast-growing organic baby clothing market, which reached a value of USD 2.02 billion in 2024 and is projected to hit USD 3.39 billion by 2032. With over 66% of parents prioritizing health safety and nearly 60% seeking eco-friendly fabrics, Mila & Co. is well-positioned to meet the demand for safe, sustainable children’s apparel.
Targeting primarily moms aged 25 to 45, Mila & Co. appeals to those who care deeply about quality, design, and the impact of their purchases. Operating mainly through a direct-to-consumer model, the brand connects with its audience via its online store and active social media presence on Instagram, Facebook, and Pinterest.
Challenges
“Before switching to BLOY, we were using a different loyalty app but found that it wasn’t the most effective for our business. The features we really needed to grow customer retention were locked behind high-tier plans, which made it difficult for a small brand like ours to fully benefit from the program”
“It felt like we were stuck with a basic setup that didn’t offer the flexibility or engagement tools we were looking for.
When we started exploring other options, we were looking for something that offered more value without a huge financial commitment. We wanted an advanced loyalty program that was accessible for a small, growing brand, with features that could truly support retention and reward our most loyal customers in meaningful ways.”
“Our main pain points were cost, limited customization, and a lack of deeper engagement tools. What we really needed was a program that would allow us to not just passively offer points, but to actively build relationships with our customers and encourage long-term loyalty.”
– Meagan, Brand Manager @ Mila & Co.
Why BLOY Loyalty?
“I found BLOY after upgrading to the Eurus Shopify Theme, which is connected to the same team behind the app. I was already impressed with the quality and aesthetic of the theme, so I felt confident that any loyalty app associated with it would be thoughtfully built and integrated well. That made me eager to try BLOY, especially since I had been looking for something more advanced and affordable than the loyalty solution I had used before.”
“Initially, I was hoping for something intuitive and flexible. BLOY ended up exceeding my expectations. It is easy to use, budget-friendly, and filled with features that support stronger customer retention and engagement.”
– Meagan, Brand Manager @ Mila & Co.
Loyalty program setup
“Right now, I am using every available feature except for the referral option, which I plan to activate soon. I had also been waiting for VIP tiers to launch, and now that they are available, I am planning a complete refresh of the program that I am really looking forward to.”
– Meagan, Brand Manager @ Mila & Co.
Ways to earn
– Complete an order: 5 points for every $1 spent
– Create an account: 250 points
– Celebrate your birthday: 500 points
– Leave a review: 100 points
– Follow on Instagram: 50 points
– Like on Facebook: 50 points
Mila & Co.’s points system is designed to reward both spending and engagement, with higher points for purchases (5 points per $1) and key actions like account creation or birthdays. Lower point values for reviews and social follows encourage community interaction and brand visibility. This balanced setup drives repeat sales while building long-term customer loyalty.
Ways to redeem
– $5 off: Cost 500 points
– $10 off: Cost 1000 points
– $15 off: Cost 1500 points
– $20 off: Cost 2000 points
Branding
“Our loyalty page and widget are fully styled using our soft, earthy color palette to maintain a cohesive and aesthetically pleasing brand experience.”
“BLOY has streamlined our customer journey and made it easy for customers to engage with the rewards program in a way that feels natural and rewarding. With the use of all of these features, I truly believe we are able to drive even more engagement in the program because the rewards experience is visible and accessible at multiple touchpoints throughout the customer journey.”
– Meagan, Brand Manager @ Mila & Co.
Result
“My expectations have definitely been met so far. BLOY has made it easier to recognize and reward our most loyal customers in a way that feels aligned with our brand and values. While using BLOY, we’ve seen the most engagement with our loyalty program compared to the previous app we used. We’ve noticed improvements in customer retention, repeat purchases, and overall activity, with a clear positive impact on key metrics such as loyal customer engagement and order frequency.”
– Meagan, Brand Manager @ Mila & Co.
Final thought
Mila & Co.’s experience highlights how a well-structured loyalty program can meaningfully support growth for a medium-sized, values-driven brand. By encouraging repeat purchases, increasing engagement, and slightly boosting average order value, the program has become a valuable tool in strengthening customer relationships. For a brand built on trust, quality, and sustainability, this loyalty approach not only rewards shoppers—it reinforces the community they’re building together.